Top 10 Instagram Influencers in the World 2023 (Non-celebrity Category): Salary, Net Worth, Followers, Biography
Today, Instagram is one of the most popular social media platforms. It is also a great way for Influencers to earn great bucks. Know who tops the list of top 10 Instagram Influencers in the World 2023?
Celebrities (including singers, actors, reality TV stars etc.) are indeed considered the top social media influencers including Instagram. However, do you know the top 10 Instagram influencers in the world 2023 (non-celebrity category)?
Here is the list of richest Instagram influencers around the world in non-celebrity category along with details regarding their net worth, followers, salary, and biography.
These are the people who have created their digital communities by following their passion and unique talent. Today, they are counted among the richest people in the world. These people are true inspiration for youth who are working hard to get more number of followers on social media platforms including Instagram, Facebook, Youtube etc.
Instagram is unquestionably one of the renowned social media platforms for influencer marketing and here you can meet the top 10 highest-paid non-celebrity on Instagram in 2023.
Top 10 Instagram Influencers in the World 2023 (Non-celebrity Category)
Disclaimer: The number of followers and net worth are subject to change for the people who have listed below as top 10 instagram influencers in the world in 2023. We’ll try our best to keep you updated with latest figure.
| Name | Number of Followers |
| whinderssonnunes | 59.3 Million |
| Lele Pons | 53.3 Million |
| hudabeauty | 53.1 Million |
| nusr_et | 52.4 Million |
| Jimmy Donaldson (@mrbeast) | 38.5 Million |
| Dan Bilzerian | 33.2 Million |
| Chiara Ferragni | 29.4 Million |
| camerondallas | 26.3 Million |
| Zach King | 26.2 Million |
| Amanda Cerny | 23 Million |
1. whinderssonnunes
Whindersson Nunes Batista has been better known for his comedy videos since 2013. He is a well-known Brazilian YouTuber, comedian, and singer. His Youtube channel whinderssonnunes used to be the most subscribed YouTube channel which was later surpassed by Canal KondZilla in February 2018.
| Full Name | Whindersson Nunes Batista |
| Date of Birth | 5 January 1995 |
| Place of birth | Palmeira do Piauí, Piauí, Brazil |
| Profession | Brazilian YouTuber, comedian, and singer |
| Net Worth | $5.5 million |
| Instagram followers | 59.3 Million |
| Youtube subscribers | 44.2 Million |
2. Lele Pons
Eleonora Pons Maronese, popular as Lele Pons, is one of the top Instagram influencers in the world in 2023 with 53.3 Million followers. She is a Venezuelan-American Youtuber who also starred in a YouTube Original docuseries ‘The Secret Life of Lele Pons’. She also hosts her own podcast on Spotify named ‘Best Kept Secrets with Lele Pons’. She started her career with creating videos on ‘Vine’.
| Full Name | Eleonora Pons Maronese |
| Date of Birth | June 25, 1996 |
| Place of birth | Caracas, Venezuela |
| Profession | Singer, Youtuber, Actress |
| Net Worth | $3 Million |
| Instagram followers | 53.3 Million |
| Youtube subscribers | 17.9M subscribers |
3. hudabeauty
Huda Kattan is an American beauty blogger, makeup artist, entrepreneur and founder of the popular cosmetics line ‘Huda Beauty’. She is also one of the biggest Instagram influencers who has 53.1 Million followers on Instagram and 4.13M subscribers on Youtube. In the year 2017, Time Magazine had listed Huda Kattan as one of “The 25 Most Influential People on the Internet”. She launched ‘Huda Beauty’ in the year 2013 and in June 2020 she announced that her company is going to donate $500,000 dollars to the NAACP Legal Defense and Educational Fund.
| Full Name | Huda Kattan |
| Date of Birth | October 2, 1983 |
| Place of birth | Oklahoma City, Oklahoma, U.S |
| Profession | American beauty blogger, makeup artist, entrepreneur |
| Net worth | $560 Million |
| Instagram followers | 53.1 Million |
| Youtube subscribers | 4.13M subscribers |
4. nusr_et
Popular as Salt Bae, Nusret Gökçe is a well-known Turkish butcher, food entertainer, chef, and restaurateur who became popular in January 2017 because of his unique way of preparing and seasoning meat. He owns a luxury steak houses chain named Nusr-Et with its branches in the United States, Greece, Turkey, the United Kingdom, Qatar, the United Arab Emirates, and Saudi Arabia.
| Full Name | Nusret Gökçe |
| Date of Birth | 1983 |
| Place of birth | Erzurum, Turkey |
| Profession | Chef, butcher, restaurateur |
| Salt Bae net worth | $80 Million |
| Instagram followers | 52.4 Million |
5. Jimmy Donaldson
Jimmy is popularly known by his nickname MrBeast. MrBeast is one of the most infamous YouTubers. He has a huge following and makes videos of all different types of games, including Minecraft, Call of Duty, and Fortnite. He is well known for his “MrBeast” moniker, which he used to identify himself on the internet. MrBeast became popular in 2012 when he created his first YouTube channel. Now, he has over 164 million subscribers and over 21 billion video views.
| Full Name | Jimmy Donalson |
| Date of Birth | 7th May 1998 |
| Place of birth | Wichita, Kansas, United States |
| Profession | YouTuber |
| MrBeast net worth 2023 | $100 Million |
| Instagram followers | 38.5 Million |
| Youtube subscribers | 164 Million |
6. Dan Bilzerian
Dan Bilzerian is a popular Armenian-American poker player, businessman, and among the top 10 Instaram influencers in the world 2023. Bluff magazine voted Dan Bilzerian as one of the funniest poker players on Twitter. He also owns Ignite International Brands Ltd., which deals in CBD oils, electronic cigarettes, water bottles, among other products. The company is headquartered in Toronto, Canada.
| Full Name | Daniel Brandon Bilzerian |
| Date of Birth | December 7, 1980 |
| Place of birth | Tampa, Florida, U.S. |
| Profession | Poker player, businessman |
| Dan Bilzerian net worth 2023 | $200 Million |
| Instagram followers | 33.2 Million |
| Youtube subscribers | 149K subscribers |
7. Chiara Ferragni
Chiara Ferragni ranked at number 1 position in Forbes “Top Fashion Influencers” list in September 2017. She is an Italian businesswoman, blogger, model, and fashion designer. She started her career as a fashion blogger with her blog ‘The Blonde Salad’ and today she is counted among the biggest Instagram influencers.
| Full Name | Chiara Ferragni |
| Date of Birth | 7 May 1987 |
| Place of birth | Cremona, Italy |
| Profession | Blogger, model, and fashion designer |
| Chiara Ferragni net worth 2023 | $10 Million |
| Instagram followers | 29.4 Million |
| ‘The Blonde Salad’ Youtube subscribers | 157K subscribers |
8. camerondallas
Cameron Alexander Dallas is best known for his creative videos on the video applications Vine and YouTube. He also starred in two films Expelled and The Outfield in the year 2014 and 2015 respectively. The first album of Cameron Alexander Dallas named ‘Dear Scarlett’ was released on September 8, 2020. He also starred in his Netflix reality show Chasing Cameron in the year 2016.
| Full Name | Cameron Alexander Dallas |
| Date of Birth | September 8, 1994 |
| Place of birth | Whittier, California, U.S. |
| Profession | Youtuber, actor, singer |
| Cameron Dellas net worth 2023 | $4 Million |
| Instagram followers | 26.3 Million |
| Youtube subscribers | 5.04M subscribers |
9. Zach King
Zach King is an American Internet personality who is best-known for his “magic vines”. The first video of Zach King was posted on YouTube in the year 2008. Later, he posted many videos on Vine in 2013. His first video on TikTok was posted in 2016 which attracted over 68.2 million followers. He won Hewlett-Packard commercial contest in 2010 and YouTube’s NextUp Creators contest in 2013.
| Full Name | Zachary King |
| Date of Birth | February 4, 1990 |
| Place of birth | Portland, Oregon, U.S. |
| Profession | Youtuber |
| Zachary King net worth 2023 | $3 Million |
| Instagram followers | 26.2 Million |
| Youtube subscribers | 20.4M subscribers |
10. Amanda Cerny
Amanda Cerny is an American Internet celebrity, model, and actress who had more than 4 million followers on Vine. Today, she is best-known for her YouTube channel with 2.67M subscribers. Playboy magazine voted her ‘Playmate of the Month for October 2011’. She is one of the biggest social media influencers having her footprint on YouTube, Snapchat, Instagram, Facebook, and Twitter.
| Full Name | Amanda Cerny |
| Date of Birth | June 26, 1991 |
| Place of birth | Pittsburgh, Pennsylvania, U.S. |
| Profession | Youtuber, actress, model |
| Amanda Cerny net worth 2023 | $8 million |
| Instagram followers | 23 Million |
| Youtube subscribers | 2.67M subscribers |
FAQs
Whinderssonnunes in non-celebrity category
Cristiano Ronaldo is the most popular instagram influencer in 2023.
Cristiano Ronaldo with 595 Million Followers
Kylie jenner is the most popular American Personality on Instagram with 377 Million followers.
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