Top 10 Instagram Influencers in the World 2023 (Non-celebrity Category): Salary, Net Worth, Followers, Biography

Today, Instagram is one of the most popular social media platforms. It is also a great way for Influencers to earn great bucks. Know who tops the list of top 10 Instagram Influencers in the World 2023?

Celebrities (including singers, actors, reality TV stars etc.) are indeed considered the top social media influencers including Instagram. However, do you know the top 10 Instagram influencers in the world 2023 (non-celebrity category)?

Here is the list of richest Instagram influencers around the world in non-celebrity category along with details regarding their net worth, followers, salary, and biography.

These are the people who have created their digital communities by following their passion and unique talent. Today, they are counted among the richest people in the world. These people are true inspiration for youth who are working hard to get more number of followers on social media platforms including Instagram, Facebook, Youtube etc.

Instagram is unquestionably one of the renowned social media platforms for influencer marketing and here you can meet the top 10 highest-paid non-celebrity on Instagram in 2023.

Top 10 Instagram Influencers in the World 2023 (Non-celebrity Category)

Disclaimer: The number of followers and net worth are subject to change for the people who have listed below as top 10 instagram influencers in the world in 2023. We’ll try our best to keep you updated with latest figure.

NameNumber of Followers
whinderssonnunes59.3 Million
Lele Pons53.3 Million
hudabeauty53.1 Million
nusr_et52.4 Million
Jimmy Donaldson (@mrbeast)38.5 Million
Dan Bilzerian33.2 Million
Chiara Ferragni29.4 Million
camerondallas26.3 Million
Zach King26.2 Million
Amanda Cerny23 Million

1. whinderssonnunes

Whindersson Nunes Batista has been better known for his comedy videos since 2013. He is a well-known Brazilian YouTuber, comedian, and singer. His Youtube channel whinderssonnunes used to be the most subscribed YouTube channel which was later surpassed by Canal KondZilla in February 2018.

Full NameWhindersson Nunes Batista
Date of Birth5 January 1995
Place of birthPalmeira do Piauí, Piauí, Brazil
ProfessionBrazilian YouTuber, comedian, and singer
Net Worth$5.5 million
Instagram followers59.3 Million
Youtube subscribers44.2 Million

2. Lele Pons

Eleonora Pons Maronese, popular as Lele Pons, is one of the top Instagram influencers in the world in 2023 with 53.3 Million followers. She is a Venezuelan-American Youtuber who also starred in a YouTube Original docuseries ‘The Secret Life of Lele Pons’. She also hosts her own podcast on Spotify named ‘Best Kept Secrets with Lele Pons’. She started her career with creating videos on ‘Vine’.

Full NameEleonora Pons Maronese
Date of BirthJune 25, 1996
Place of birthCaracas, Venezuela
ProfessionSinger, Youtuber, Actress
Net Worth$3 Million
Instagram followers53.3 Million
Youtube subscribers17.9M subscribers

3. hudabeauty

Huda Kattan is an American beauty blogger, makeup artist, entrepreneur and founder of the popular cosmetics line ‘Huda Beauty’. She is also one of the biggest Instagram influencers who has 53.1 Million followers on Instagram and 4.13M subscribers on Youtube. In the year 2017, Time Magazine had listed Huda Kattan as one of “The 25 Most Influential People on the Internet”. She launched ‘Huda Beauty’ in the year 2013 and in June 2020 she announced that her company is going to donate $500,000 dollars to the NAACP Legal Defense and Educational Fund.

Full NameHuda Kattan
Date of BirthOctober 2, 1983
Place of birthOklahoma City, Oklahoma, U.S
ProfessionAmerican beauty blogger, makeup artist, entrepreneur
Net worth $560 Million
Instagram followers53.1 Million
Youtube subscribers4.13M subscribers

4. nusr_et

Popular as Salt Bae, Nusret Gökçe is a well-known Turkish butcher, food entertainer, chef, and restaurateur who became popular in January 2017 because of his unique way of preparing and seasoning meat. He owns a luxury steak houses chain named Nusr-Et with its branches in the United States, Greece, Turkey, the United Kingdom, Qatar, the United Arab Emirates, and Saudi Arabia.

Full NameNusret Gökçe
Date of Birth1983
Place of birthErzurum, Turkey
ProfessionChef, butcher, restaurateur
Salt Bae net worth $80 Million
Instagram followers52.4 Million

5. Jimmy Donaldson

Jimmy is popularly known by his nickname MrBeast. MrBeast is one of the most infamous YouTubers. He has a huge following and makes videos of all different types of games, including Minecraft, Call of Duty, and Fortnite. He is well known for his “MrBeast” moniker, which he used to identify himself on the internet. MrBeast became popular in 2012 when he created his first YouTube channel. Now, he has over 164 million subscribers and over 21 billion video views.

Full NameJimmy Donalson
Date of Birth7th May 1998
Place of birthWichita, Kansas, United States
MrBeast net worth 2023$100 Million
Instagram followers38.5 Million
Youtube subscribers164 Million

6. Dan Bilzerian

Dan Bilzerian is a popular Armenian-American poker player, businessman, and among the top 10 Instaram influencers in the world 2023. Bluff magazine voted Dan Bilzerian as one of the funniest poker players on Twitter. He also owns Ignite International Brands Ltd., which deals in CBD oils, electronic cigarettes, water bottles, among other products. The company is headquartered in Toronto, Canada.

Full NameDaniel Brandon Bilzerian
Date of BirthDecember 7, 1980
Place of birthTampa, Florida, U.S.
ProfessionPoker player, businessman
Dan Bilzerian net worth 2023$200 Million
Instagram followers33.2 Million
Youtube subscribers149K subscribers

7. Chiara Ferragni

Chiara Ferragni ranked at number 1 position in Forbes “Top Fashion Influencers” list in September 2017. She is an Italian businesswoman, blogger, model, and fashion designer. She started her career as a fashion blogger with her blog ‘The Blonde Salad’ and today she is counted among the biggest Instagram influencers.

Full NameChiara Ferragni
Date of Birth7 May 1987
Place of birthCremona, Italy
ProfessionBlogger, model, and fashion designer
Chiara Ferragni net worth 2023$10 Million
Instagram followers29.4 Million
‘The Blonde Salad’ Youtube subscribers157K subscribers

8. camerondallas

Cameron Alexander Dallas is best known for his creative videos on the video applications Vine and YouTube. He also starred in two films Expelled and The Outfield in the year 2014 and 2015 respectively. The first album of Cameron Alexander Dallas named ‘Dear Scarlett’ was released on September 8, 2020. He also starred in his Netflix reality show Chasing Cameron in the year 2016.

Full NameCameron Alexander Dallas
Date of BirthSeptember 8, 1994
Place of birthWhittier, California, U.S.
ProfessionYoutuber, actor, singer
Cameron Dellas net worth 2023$4 Million
Instagram followers26.3 Million
Youtube subscribers5.04M subscribers

9. Zach King

Zach King is an American Internet personality who is best-known for his “magic vines”. The first video of Zach King was posted on YouTube in the year 2008. Later, he posted many videos on Vine in 2013. His first video on TikTok was posted in 2016 which attracted over 68.2 million followers. He won Hewlett-Packard commercial contest in 2010 and YouTube’s NextUp Creators contest in 2013.

Full NameZachary King
Date of BirthFebruary 4, 1990
Place of birthPortland, Oregon, U.S.
Zachary King net worth 2023$3 Million
Instagram followers26.2 Million
Youtube subscribers20.4M subscribers

10. Amanda Cerny

Amanda Cerny is an American Internet celebrity, model, and actress who had more than 4 million followers on Vine. Today, she is best-known for her YouTube channel with 2.67M subscribers. Playboy magazine voted her ‘Playmate of the Month for October 2011’. She is one of the biggest social media influencers having her footprint on YouTube, Snapchat, Instagram, Facebook, and Twitter.

Full NameAmanda Cerny
Date of BirthJune 26, 1991
Place of birthPittsburgh, Pennsylvania, U.S.
ProfessionYoutuber, actress, model
Amanda Cerny net worth 2023$8 million
Instagram followers23 Million
Youtube subscribers2.67M subscribers


Who is the most popular influencer of 2023?

Whinderssonnunes in non-celebrity category

Who is the number 1 Instagram influencer?

Cristiano Ronaldo is the most popular instagram influencer in 2023.

Who has the most followers on Instagram 2023?

Cristiano Ronaldo with 595 Million Followers

Who has the most Instagram followers in the US in 2023?

Kylie jenner is the most popular American Personality on Instagram with 377 Million followers.

Who is your favorite Instagram influencer? Share it through the comment box below.

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