Article Highlights
- Mamaearth is one of the top cosmetic brands going around in the Indian Market.
- Its lipsticks are made up of natural and toxin-free ingredients.
- The lipsticks are of good quality. However, you can expect a bit of smudge.
- The affordability could have been better as the price range starts from Rs. 399/- for a basic lipstick.
Mamaearth is a brand that has taken the world of beauty products by storm. Within a short span of time, they have become one of the market leaders. Their Unique Selling Proposition (USP) is providing products that are free from toxins and harmful chemicals. Due to their natural ingredients and vibrant shades, a large number of customers are now opting for Mamaearth’s Lipstick.
Despite claims by the brand, many users still want to know are lipsticks by Mamaearth worth the hype. Brands like MyGlamm, and Lakme are giving them stiff competition. In today’s post, I will let you know why you should buy or avoid Mamaearth lipstick. All and all, I will help you make an informed decision before spending your hard-earned money.
Lipsticks offered by Mamaearth
Mamaearth offers a wide range of lipstick shades in numerous finishes.
| Finish | Shades |
| Soft Matte Long Stay Lipstick | Berry Nude, Grape Wine, Ruby Red, Mulberry Pink, Petal Pink, Mocha Brown, Woody Rose, Honey Blush, and Red Dahlia. |
| Moisture Matte Long Stay Lipstick | Carnation Nude, Plum Punch, Candyfloss Pink, Pink Lemonade, Pink Tulip, Cinnamon Nude, Espresso Brown, Raspberry Scarlet, Melon Red, Bubblegum Nude, Raisin Punch, Hazelnut Brown, Peach Nude, Cherry Punch, Grapefruit Pink, Berrylicious Magenta and Citrus Nude. |
| Feather Light Liquid Matte Lipstick | Nude Rose, Red Velvet, Pink Orchid, Nude Punch, Nude Perfect, Red Cranberry, Nude Brown, and Nude Tea. |
| Naturally Matte Liquid Lipstick | Candylicious Nude, Chirpy Cherry, Beet It Red, Chocolate Truffle, Berryddict Magenta, Rosy Nude, Pink Daffodil, and Caramel Nude. |
| Hydra-Matte Crayon Transfer Proof Lipstick | Lychee Pink, Macaroon Pink, Berry Red, Passion Fruit Wine, Cappuccino Brown, Cafe Latte Nude, Raspberry Red. |
Performance and Quality
Let’s discuss various parameters to judge the quality of Mamaearth Lipstick. Please note that I am providing these comments based on hundreds of online and offline reviews.
- Longevity
The lipsticks of Mamaearth are formulated to be long-lasting. However, it generally depends on the variant and finish you are using. For example – Feather light liquid matte lipstick can last up to 16 hours.
On the other hand, Hydra-Matte Crayon Transfer Proof Lipsticks are designed to last only 12 hours. So, you need to check the same while making purchases.
- Comfort wear and Lightweight
All of Mamaearth’s lipsticks impressed me the most in comfort and lightweightness. They never feel heavy on your lips and make you feel amazingly comfortable. Frankly, I can say that Mamaearth absolutely nailed it on this parameter.
- Transferability
It is true that some users have reported that these lipsticks can transfer or smudge easily, especially when you eat and drink. It might be happening due to the natural ingredients of these lipsticks.
The science behind this is simple. Unlike lipsticks with synthetic ingredients, these lipsticks have natural oils that don’t have smudge resistance. Although mamaearth tried to compensate for it by adding other skin-friendly chemicals it is still not enough to provide an absolute smudge-free experience.
- Intense Colours
The jolly shades of Mamaearth lipsticks can make any top brand run for its money. My personal favourite is plum punch which gives a gothic vibe and pairs stupendously with dark-coloured dresses.
Those who have a dark complexion should try their Pink Daffodil shade which looks royal.
Ingredients and Safety
Now, let’s talk about the most important part, the USP of mamaearth, its ingredients, and raw materials.
- Plastic Positive – Mamaearth has followed a plastic-positive approach while packing these lipsticks. It shows their commitment towards reducing plastic waste which is a great thing.
- No Toxins – These lipsticks are prepared without the use of dangerous toxins like sulphates, parabens, harmful dyes, etc. This is the main reason why mamaearth as a brand stands ahead of the rest.
- Infused with Nature – Many of these lipsticks are enriched with top ingredients like Avocado oil, coconut, and jojoba oil.
- Made Safe Certified by Safe Cosmetics Australia – As a customer, we like brands having certification because that provides authenticity and trust. Mamaearth lipstick has been certified by Safe Cosmetics Australia as being safe and free from harmful chemicals.
- Cruelty-Free – Mamaearth is a cruelty-free brand. This means none of their products are tested on animals. So, you can feel good about using these lipsticks as no animal is harmed while making them.
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Customer Reviews and Feedback
One of the best ways to judge a beauty product’s quality is by checking its rating on various online platforms. I have summarised the ratings of Mamaearth’s lipsticks in various stores in the following table.
| Name of the lipstick | Ratings of Amazon | Ratings on Flipkart | Ratings on Myntra | Ratings on Nykaa |
| Mamaearth Soft Matte Long Stay Lipsticks | 4.0 stars out of 5 | 4.1 stars out of 5 | 4.2 stars out of 5 | 4.3 stars out of 5 |
| Mamaearth Feather Light Liquid Matte | 4.4 stars out of 5 | 3.9 stars out of 5 | 3.6 stars out of 5 | 4.1 stars out of 5 |
| Mamaearth Moisture Matte Long Stay | 4.0 stars out of 5 | 4.2 stars out of 5 | 4.3 stars out of 5 | 4.3 stars out of 5 |
| Mamaearth Naturally Matte Lipstick | 4.1 stars out of 5 | 4.2 stars out of 5 | 4.4 stars out of 5 | 4.2 stars out of 5 |
| Hydra-Matte Crayon Transfer Proof | 3.8 stars out of 5 | 4.0 stars out of 5 | 4.1 stars out of 5 | 4.0 stars out of 5 |
Price Range
Affordability also plays an important role when a customer decides to buy a beauty product. Compared to other brands, Mamaearth’s lipsticks may be slightly more expensive due to their natural and organic ingredients. Here are the starting prizes of various ranges of Mamaearth’s lipstick.
- Moisture Matte Long Stay Lipstick – 2 grams – Rs. 499/-
- Soft Matte Long Stay Lipstick – 3.5 gram – Rs. 399/-
- Feather Light Liquid Matte Lipstick – 3.5 ml – Rs. 499/-
- Naturally Matte Liquid Lipstick – 3 ml – Rs. 599/-
- Hydra-Matte Crayon Transfer Proof Lipstick – 2.4g – Rs. 599/-
Mamaearth’s official store offers free shopping on all overs above Rs. 399/-. However, you need to pay Rs. 40/- extra for every Cash-On-Delivery (COD) order.
The Perfect Way to Apply Mamaearth Lipstick
The effectiveness of lipstick also depends on the way you apply it. You should start by applying a layer of lip balm to your lips to keep them moisturised.
Next, use a lip liner to outline your lips. Select a lipstick that matches your skin tone and apply it carefully. You can also use a lip brush if available. Now, blot your lips with a tissue to remove any extra layer. Finally, add a touch of lip gloss to subtle the shade.
About Mamaearth
The brand Mamaearth is the brainchild of Varun and his Gazal Alagh. You must have seen her in Shark Tank India. They started this venture in 2016 after the birth of their first child. They got the idea of Mamaearth when they were unable to find a trustworthy baby product brand for their little one.
They launched Mamaearth as the first safely manufactured certified brand with 100% natural and toxin-free products. Today, the market value of this company is Rs. 9800 crore. It is hard to imagine they started with an investment of just Rs. 25 lakh.
Frequently Asked Questions
Yes, I can say that these lipsticks are safe. I have gone through 1000+ genuine reviews. None of the users faced any health concerns after using them.
It depends on the variant you are using. Still, you can expect the lipstick to last for at least 10 to 12 hours with 4-5 hours of moisture lock.
Raspberry Scarlet, Plum Punch, and Pink Tulip
All lipsticks come with a shelf life of two years.
You can use a transparent lipstick.
I have tried my best to provide you with accurate information. Please leave a comment if you notice an error so that I can rectify the same. You may also connect with my team through the contact page on this website.
