World Tourism Day 2023: Theme, Date, Significance, History,

Every year September 27 is celebrated as World Tourism Day all over the world with the aim to raise awareness of the important role that tourism play in building social, cultural and political values worldwide.

September 27 marks the anniversary of the adoption of the Statutes of the Organization in 1970 which led to the formation of United Nations World Tourism Organization (UNWTO) five years later. The day also emphasizes on the role of tourism in boosting the international economy.

World Tourism Day 2023 Date

World Tourism Day dates in 2023, 2024, 2025, 2026, and 2027 are provided below-

World Tourism Day 2023September 27, 2023Wednesday
World Tourism Day 2024September 27, 2024Friday
World Tourism Day 2025September 27, 2025Saturday
World Tourism Day 2026September 27, 2026Sunday
World Tourism Day 2027September 27, 2027Monday

World Tourism Day 2023 Overview

EventWorld Tourism Day 2023
DateSeptember 27, 2023
Declared byUnited Nations World Tourism Organization (UNWTO)
PurposeTo raise awareness on the role of tourism in boosting social, cultural, political and economic values worldwide.

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Significance of World Tourism Day

Tourism sector has a major impact on a nation’s economy and thus contributes towards the rise of global economy. Also, tourism is an essential pillar of the 2030 Agenda for Sustainable Development, especially to meet goals 8, 12, and 14. The industry also looks as a promising future for women, youth, migrant workers and rural populations in developing and under developed countries.

It is important that the tourism sector is provided the right opportunity for growth seeing its potential to boost world’s economy exponentially. World Tourism Day highlights the importance of tourism sector and attracts attention of people worldwide towards the significant role this industry plays in nation’s development.

History of World Tourism Day Observation

A meeting took place in Spain highlighting the importance of tourism and the role it plays in the growth of economy of a nation. At the meeting, the United Nations World Tourism Organization (UNWTO) adopted the celebration of World Tourism Day on 27 September. The date was chosen to commemorate the anniversary of the adoption of the UNWTO Statutes on 27 September 1970. The first celebration of World Tourism Day was held in the year 1980.

The United Nations General Assembly at its 70th session in 2015 designated 2017 as the International Year of Sustainable Tourism for Development to observe a whole year dedicated to world tourism. The celebration encouraged support for sustainable tourism as a means of promoting and accelerating sustainable development, especially poverty eradication.

About United Nations World Tourism Organization (UNWTO)

The United Nations World Tourism Organization (UNWTO) is a special agency of the UN established to promote sustainable, responsible and universally accessible tourism. Headquartered in Madrid, Spain, UNWTO is an international organization that supports and promotes economic growth, inclusive development and environmental sustainability through tourism including maritime, coastal and inland water tourism.

Their priorities include Mainstreaming tourism in the global agenda, improving tourism competitiveness, advancing tourism’s contribution to poverty reduction and development, promoting sustainable tourism development and much more. The organization also encourages the implementation of the Global Code of Ethics for Tourism Development.

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World Tourism Day 2023 Theme

Every year a theme is decided by the UNWTO to celebrate World Tourism Day (WTD). The year 2023 observes the 43rd anniversary of World Tourism Day and theme is “Tourism and green investments”.

World Tourism Day 2022 Theme: In the year 2022, World Tourism Day theme was “Rethinking Tourism” that aims to inspire the debate on rethinking tourism for development. The theme also highlighted the impact of tourism on the planet and opportunities to grow more sustainably.

World Tourism Day 2023 Celebration

United Nations Member States, non-members states, sister UN agencies, businesses and individuals are encouraged to celebrate World Tourism Day with great enthusiasm.

Many events and seminars are organized in celebration of the day to educate people about the importance of tourism and the ways to promote it.


Is there any holiday observed on the occasion of World Tourism Day 2023?

There will be no public holiday observed on World Tourism Day 2023 and only general celebrations will take place in different parts of the world.

When is World Tourism Day 2023?

The date of World Tourism Day 2023 is Wednesday, September 27 2023.

What is the purpose of celebrating World Tourism Day?

Tourism allows people to experience world’s cultural heritage and diversity bringing people closer to each other. More importantly, tourism is one of the world’s most important economic that provides livelihoods to millions of people. Therefore, it is important to promote tourism with the observation of World Tourism Day.

What is the theme of World Tourism Day 2023?

“Tourism and green investments”

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