Facebook Net Worth 2023 – Understanding the numbers behind Meta’s social media empire

  • Facebook is one of the earliest and most popular social media platforms in the world.
  • It belongs to Meta Platforms, Inc.
  • The net worth of Meta Platforms in 2023 is $782.45 Billion (approx.)
  • The company is investing heavily in virtual reality (VR), and augmented reality (AR) projects.
  • Despite facing stiff competition from TikTok and Snapchat, Facebook has the most number of active social networking users.

Facebook is a platform that makes social media accessible to the common public in the true sense. With over 3 billion active users, it is also one of the most profitable companies in the world. It is part of its parent company Meta Platforms, Inc. or Meta. 

According to various reports, Facebook’s Net Worth in 2023 is $782.45 Billion. Please note that here I am talking about the net worth of Meta which also includes Instagram, Threads, and WhatsApp.

Facebook is considered one of the Big Five American Information Technology (IT) companies along with Amazon, Alphabet, Microsoft, and Appl. In this post, I will take you through Facebook’s journey from just a college project to becoming the biggest social media platform on the planet.

An Introduction to Facebook (Meta)

Key InformationDetails
Company NameMeta (formerly Facebook)
FoundedFebruary 4, 2004
HeadquartersMenlo Park, California, USA
CEOMark Zuckerberg
IndustryTechnology, Social Media
Products and ServicesSocial networking platforms, Messaging apps (WhatsApp, Messenger), Virtual reality (Oculus), Advertising services, Workplace collaboration platforms, and more
Number of Monthly Active Users3 Billion +
Revenue (2022)$116 Billion
MissionTo bring the world closer and give people the power to build community.
Key AcquisitionsInstagram (2012), WhatsApp (2014), Oculus VR (2014)
CompetitorsTwitter (X), Snapchat, TikTok, etc.
Official websitemeta.com

Income and Net Worth of Facebook (Meta Platforms) in 2023

We all know Facebook or Meta Platforms is a massive company. It generates revenue of billions of dollars every year. In the year 2022, Meta generated a revenue of $116.8 Billion out of which $65 came from Facebook only.

Interestingly, Facebook generated $54.5 Billion from the US & Canada while 13% of its users are from this region. It is a profitable company with a previous year’s net profit of more than $23 Billion.

In the first two quarters of 2023, Facebook’s revenue has crossed $60 Billion. Experts have forecasted that it will reach the mark of $120 Billion by the end of this year.

YearAnnual Revenue of Meta Platforms
2009777 Million
20101.9 Billion
20113.1 Billion
20125 Billion
20137.8 Billion
201412.4 Billion
201517.9 Billion
201627.6 Billion
201740.6 Billion
201855.8 Billion
201970.6 Billion
202085.9 Billion
2021117.9 Billion
2022116.6 Billion
2023$60 Billion + (in the first two quarters)

100% of Meta’s Operating Income is generated from its family of apps which include Facebook, Instagram, Messenger, and WhatsApp. However, a big chunk of the company’s revenue is also generated from Reality Labs (augmented and virtual reality products and services branch of Meta).

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How Facebook Makes Money?

Keeping the numbers aside, it is quite interesting how Meta or Facebook make billions of dollars of profit every year. One of the main sources of their income is advertising. Companies pay Facebook to show ads to its users.

These ads appear on the Facebook platform while people are scrolling through their feeds. Facebook earns even more when users click on these ads or engage with them.

Another way Facebook makes money is through its virtual currency called Facebook Credits. People can buy these credits and use them to purchase virtual goods or play games on the platform. Facebook takes a small percentage of each transaction as revenue.

Additionally, Meta Platforms also get a lot of money through its virtual reality subsidiary, Oculus. It makes virtual reality headsets and accessories.

Journey of Facebook from Early Days to Present

To say the least, I can say that the journey of Facebook and its founder Mark Zuckerberg has been fascinating. Zuckerberg created Facebook as a small website in 2004 along with his friends in his college dorm room.

Initially, it was intended only for Harvard University students. Soon, it expanded to other universities. A few years later, Facebook became so popular and people from all over the world started joining the platform to connect with friends and family.

When Facebook was created, it only had a few limited features. But, it keeps evolving and introducing new functionalities. It provided the ability to post photos, videos, and even live-stream events.

In recent years, Facebook has continued to evolve and expand. It acquired several other popular social media platforms like Instagram and WhatsApp. The company has also invested in new technologies like virtual reality and augmented reality.

In 2021, Facebook rebranded itself as Meta. With this new name, they want to focus on the future and build technology. It’s not just a social media platform anymore. It is a whole company with many different products. They have Instagram, WhatsApp, and more.

List of Major Acquisitions by Facebook (Meta)

Check out the following list to understand how Facebook became massive. You can see in this list the major companies under the Meta brand.

CompanyAcquired OnDeal Amount
facebook.com domain nameAugust 23, 2005$200,000
ConnectUJune 23, 2008$31,000,000
FriendFeedAugust 10, 2009$47,500,000
Friendster patentsMay 13, 2010$40,000,000
Drop.ioOctober 29, 2010$10,000,000
FB.com domain nameNovember 15, 2010$8,500,000
SnaptuMarch 20, 2011$70,000,000
InstagramApril 9, 2012$1,000,000,000
Face.comJune 18, 2012$100,000,000
WhatsAppFebruary 19, 2014$19,000,000,000
Oculus VRMarch 25, 2014$2,000,000,000
Scape TechnologiesFebruary 2020$40,000,000

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Key financial stats for Meta – Profit, Assets, and More

Here are some detailed stats about Meta’s assets and profits.

YearNet IncomeTotal AssetsMarket Cap
2012$0.03 Billion$16.2 Billion$63.1 Billion
2013$1.4 Billion$40.6 Billion$139.2 Billion
2014$2.9 Billion$64.1 Billion$216.7 Billion
2015$3.6 Billion$84.5 Billion$296.6 Billion
2016$10.1 Billion$97.3 Billion$331.6 Billion
2017$15.9 Billion$128.9 Billion$512.8 Billion
2018$22.1 Billion$167.4 Billion$374.1 Billion
2019$18.4 Billion$156.3 Billion$585.4 Billion
2020$29.1 Billion$165.8 Billion$778 Billion
2021$39.3 Billion$166 Billion$935.6 Billion
2022$23.1 Billion$184.5 Billion$545.4 Billion

Management Structure

The key management of Meta consists of the following people.

  • Mark Zuckerberg –  Chairman and Chief Executive Officer
  • Andrew Bosworth – Chief Technology Officer
  • Sir Nick Clegg – President, Global Affairs
  • Javier Olivan – Chief Operating Officer
  • Susan Li – Chief Financial Officer
  • Jennifer Newstead – Chief Legal Officer
  • Chris Cox – Chief Product Officer
  • David Wehner – Chief Strategy Officer

Some Less-Known Facts about Facebook

  1. The iconic “Like” button on Facebook was almost called “Awesome”.
  2. Facebook’s color scheme is intentionally blue because Mark Zuckerberg is red-green colorblind.
  3. An average Facebook user spends 58 minutes on the platform every day.
  4. Facebook’s headquarters in Menlo Park, California, is known as the “Facebook Campus”.
  5. Facebook’s first-ever advertisement was in 2004 and it was called “Flyers”.
  6. The Facebook marketplace and ads platform was first launched in November 2007.
  7. Facebook’s “Friends Day” is celebrated every year on 4th February. It marks the anniversary of the creation of Facebook by Mark Zuckerberg.
  8. The roof of Facebook’s headquarters has a garden with walking trails. The size of this garden is about 9 acres. 

Frequently Asked Questions

How many employees does Facebook have?

Currently, Facebook has more than 83000 employees worldwide.

Why did Facebook change its name to Meta?

It is so because it aligns better with the company’s long-term vision of creating a metaverse.

What are the new technologies that Meta is working on?

They are investing heavily in virtual reality (VR), and augmented reality (AR).

Do Facebook and Instagram belong to the same company?

Yes, they both belong to Meta Platforms.

What is Facebook’s Net Worth in 2023?

It is around $782.45 Billion.

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