There is a growing debate roaming on social media about the best time to post on Instagram in 2023 so that you can maximize user engagement and get more number of likes and comments.
Social media users are also talking about the best day to make your Instagram posts live when you aim to get the most likes and comments.
However, before you go ahead you need to understand your type of business first as choosing the best time and target audience are the key to success when it comes to promoting yourself or your business through social media.
When we have multiple categories of businesses worldwide, it is quite tough to comment on average time to post on Instagram for all businesses.
Hence, you should also focus on a personalized timing to make your Instagram posts or stories live that best fit your business type and target audiences.
However, if you are among users who love making reels and stories and post on Instagram, then we have captured the best timing for you as well.
Instagram Statistics you must be aware of before you decide the best time to post on Instagram
Now, let’s discuss the most important part of this article- knowing the Instagram Statistics. One can suggest you the most ideal time to post on Instagram based on statistics only.
Once you understand the data shared below, you can also decide and find the most suitable time for your Instagram posts, stories and reels to go live:
- Experts are recording above 5% annual increase in the number of Instagram users. Now, you have more audiences to target and it should increases with time.
- Instagram is also counted among the most popular social media platforms in terms of monthly active users.
- Above 4 billion users worldwide use Instagram regularly and out of which 143 million users are from the United States only.
- Over 31% Instagram users in the United States are aged between 25 years to 34 years.
- Over 55% Female users use Instagram in the United States.
- Over 35% Instagram users access Instagram multiple times a day.
- Over 70% of the total users watch Instagram stories on a daily basis.
- 40% Instagram users are positing Stories daily and hence there is a cutthroat competition out there.
- People spend at least 25 minutes on Instagram every day (it’s an average time).
- The number of people interacts with Instagram reels every month is above 1.9 billion.
- Over 25 million businesses are registered on Instagram willing to promote their products and services.
- There are around 500,000 active Instagram influencers.
Our purpose of sharing this data is to make you understand the type of users and how can you more focus on quality and uniqueness of your contents to get most likes and comments on Instagram.
Along with the data shared above, you also need to know top 10 countries having the most Instagram users.
Note: The data given below is tentative and it’s not an exact figure.
|Sl. No||Country Name||No. of Active Instagram Users|
|1.||India||Over 229 Million|
|2.||United States of America||Over 143 million|
|3.||Brazil||Over 113 million|
|4.||Indonesia||Over 89 million|
|5.||Turkey||Over 48 million|
|6.||Japan||Over 45 million|
|7.||Mexico||Over 36 million|
|8.||The United Kingdom||Over 28 million|
|9.||Germany||Over 27 million|
|10.||Italy||Over 26 million|
Check below the number of Instagram users (tentative) in different regions of the world:
|Oceania||Over 14 million|
|Eastern Asia||Over 81 million|
|Southeastern Asia||Over 155 million|
|Southern Asia||Over 251 million|
|Central Asia||Over 17 million|
|Western Asia||Over 100 million|
|Southern Africa||Over 6 million|
|Eastern Africa||Over 8 million|
|Middle Africa||Over 1 million|
|Western Africa||Over 11 million|
|Northern Africa||Over 37 million|
|Eastern Europe||Over 38 million|
|Southern Europe||Over 65 million|
|Northern Europe||Over 45 million|
|Western Europe||Over 70 million|
|Southern America||Over 190 million|
|Central America||Over 45 million|
|Northern America||Over 155 million|
Best Time to Post on Instagram in 2023
You need to make a note here– Instagram official has not recommended any best time to post on Instagram in 2023. Hence, it is wrong to say that time suggested below would best fit your needs. However, various researches suggest that posting your stories, photos, reels on a specific time can grab most likes and comments. However, it may or mayn’t work in your case.
According to different studies, it is said that Tuesday and Wednesday are the best days to post on Instagram.
Saturdays and Sundays are not considered good for posting your reels and stories on Instagram as most people are engaged in their personal work, vacations or parties.
You may also have a look at the average best time (PST) to make your posts live on Instagram-
|Monday||10AM to 11 AM|
|Tuesday||9AM to 10 AM|
|Wednesday||5AM, 10AM, and 3PM|
|Thursday||1PM and 5PM|
|Friday||8AM, 6PM, 8PM|
|Saturday||7AM to 12PM|
|Sunday||11AM to 2PM|
If you are sharing reels and stories on Instagram then the best time for you is:
|Monday||9 AM, 8 PM|
|Tuesday||12 AM, 6 PM|
|Wednesday||6 AM, 9 PM|
|Thursday||6 AM, 4 PM|
|Friday||1 AM, 10 AM, 7 PM|
|Saturday||9 AM, 11 AM|
|Sunday||11AM, 5 PM|
5 ways to choose the best time to post on Instagram today
There are certain tricks you may follow while choosing the best time based on your target audiences, type of contents, and location. These tricks will help you to decide the most ideal time to post on Instagram today:
1. Keep your close eyes on your top-performing posts
You need to decide your goal first- whether it is engagement or brand awareness. Later, you need to make a competitive analytics of posts you already shared on Instagram-
“Which posts are getting more likes and comments?”
“When did you publish those posts (also note down the timing)?”
“Which is your most compelling content?”
2. What your competitors are posting and understand the nature of content
You need to understand your competitors strategy too who are doing better than you in the same domain. There are many companies who share their contents on a specific time every day.
Check what kind of contents they are sharing and analyze at what time they post their contents. Try to create more appealing contents than your competitors and try to post them before they post it on Instagram.
3. Understand your target audience
You need to analyze when your followers prefer to scroll their feed and accordingly you can decide the best time to get your Instagram posts, reels and stores live.
It will also help you to decide when you need to target your audience.
4. Optimize your contents, if needed
You should always seek optimization (if required) in your posts you already published on Instagram.
Focusing on the quality of your contents and knowing what is trending will help you maximize your reach.
5. Believe in Consistency
Don’t just give up if your one or two posts are not getting attentions. When you think to build a brand you have to be consistent enough.
Better, you should focus on why your posts are not performing well and what kind of optimization you can make.
Instagram Official Website
If you have trouble in using Instagram or Instagram Business then you may seek assistance at its official website.
Instagram Help: https://help.instagram.com/
Instagram Business: https://help.instagram.com/help/instagram/1554245014870700/
Instagram official website: https://www.instagram.com/
Based on your goal and target audience
Monday is not a bad day for posting reels and stories on Instagram, however you may see comparably lower engagement in the early morning as the people rush to get the week started.
Every day, however you may get more engagements on Tuesday and Wednesday
Yes, it matters a lot!
Disclaimer: If you find certain errors in this post then make it better for readers by sharing your views in the comment box below.