Best Time to Post on Instagram in 2023 to Maximize Engagement and Get More Likes and Comments

There is a growing debate roaming on social media about the best time to post on Instagram in 2023 so that you can maximize user engagement and get more number of likes and comments.

Social media users are also talking about the best day to make your Instagram posts live when you aim to get the most likes and comments.

However, before you go ahead you need to understand your type of business first as choosing the best time and target audience are the key to success when it comes to promoting yourself or your business through social media.

When we have multiple categories of businesses worldwide, it is quite tough to comment on average time to post on Instagram for all businesses.

Hence, you should also focus on a personalized timing to make your Instagram posts or stories live that best fit your business type and target audiences.

However, if you are among users who love making reels and stories and post on Instagram, then we have captured the best timing for you as well.

Instagram Statistics you must be aware of before you decide the best time to post on Instagram

Now, let’s discuss the most important part of this article- knowing the Instagram Statistics. One can suggest you the most ideal time to post on Instagram based on statistics only.

Once you understand the data shared below, you can also decide and find the most suitable time for your Instagram posts, stories and reels to go live:

1. Experts are recording above 5% annual increase in the number of Instagram users. Now, you have more audiences to target and it should increases with time.
2. Instagram is also counted among the most popular social media platforms in terms of monthly active users.
3. Above 4 billion users worldwide use Instagram regularly and out of which 143 million users are from the United States only.
4. Over 31% Instagram users in the United States are aged between 25 years to 34 years.
5. Over 55% Female users use Instagram in the United States.
6. Over 35% Instagram users access Instagram multiple times a day.
7. Over 70% of the total users watch Instagram stories on a daily basis.
8. 40% Instagram users are positing Stories daily and hence there is a cutthroat competition out there.
9. People spend at least 25 minutes on Instagram every day (it’s an average time).
10. The number of people interacts with Instagram reels every month is above 1.9 billion.
11.  Over 25 million businesses are registered on Instagram willing to promote their products and services.
12. There are around 500,000 active Instagram influencers.

Our purpose of sharing this data is to make you understand the type of users and how can you more focus on quality and uniqueness of your contents to get most likes and comments on Instagram.

Along with the data shared above, you also need to know top 10 countries having the most Instagram users.

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Note: The data given below is tentative and it’s not an exact figure.

Sl. No	Country Name	No. of Active Instagram Users
1.	India	Over 229 Million
2.	United States of America	Over 143 million
3.	Brazil	Over 113 million
4.	Indonesia	Over 89 million
5.	Turkey	Over 48 million
6.	Japan	Over 45 million
7.	Mexico	Over 36 million
8.	The United Kingdom	Over 28 million
9.	Germany	Over 27 million
10.	Italy	Over 26 million

Check below the number of Instagram users (tentative) in different regions of the world:

Oceania	Over 14 million
Eastern Asia	Over 81 million
Southeastern Asia	Over 155 million
Southern Asia	Over 251 million
Central Asia	Over 17 million
Western Asia	Over 100 million
Southern Africa	Over 6 million
Eastern Africa	Over 8 million
Middle Africa	Over 1 million
Western Africa	Over 11 million
Northern Africa	Over 37 million
Eastern Europe	Over 38 million
Southern Europe	Over 65 million
Northern Europe	Over 45 million
Western Europe	Over 70 million
Southern America	Over 190 million
Central America	Over 45 million
Northern America	Over 155 million

Best Time to Post on Instagram in 2023

You need to make a note here– Instagram official has not recommended any best time to post on Instagram in 2023. Hence, it is wrong to say that time suggested below would best fit your needs. However, various researches suggest that posting your stories, photos, reels on a specific time can grab most likes and comments. However, it may or mayn’t work in your case.

According to different studies, it is said that Tuesday and Wednesday are the best days to post on Instagram.

Saturdays and Sundays are not considered good for posting your reels and stories on Instagram as most people are engaged in their personal work, vacations or parties.

You may also have a look at the average best time (PST) to make your posts live on Instagram-

Days	Best Time
Monday	10AM to 11 AM
Tuesday	9AM to 10 AM
Wednesday	5AM, 10AM, and 3PM
Thursday	1PM and 5PM
Friday	8AM, 6PM, 8PM
Saturday	7AM to 12PM
Sunday	11AM to 2PM

If you are sharing reels and stories on Instagram then the best time for you is:

Days	Best Time
Monday	9 AM, 8 PM
Tuesday	12 AM, 6 PM
Wednesday	6 AM, 9 PM
Thursday	6 AM, 4 PM
Friday	1 AM, 10 AM, 7 PM
Saturday	9 AM, 11 AM
Sunday	11AM, 5 PM

5 ways to choose the best time to post on Instagram today

There are certain tricks you may follow while choosing the best time based on your target audiences, type of contents, and location. These tricks will help you to decide the most ideal time to post on Instagram today:

1. Keep your close eyes on your top-performing posts

You need to decide your goal first- whether it is engagement or brand awareness. Later, you need to make a competitive analytics of posts you already shared on Instagram-

“Which posts are getting more likes and comments?”

“When did you publish those posts (also note down the timing)?”

“Which is your most compelling content?”

2. What your competitors are posting and understand the nature of content

You need to understand your competitors strategy too who are doing better than you in the same domain. There are many companies who share their contents on a specific time every day.

Check what kind of contents they are sharing and analyze at what time they post their contents. Try to create more appealing contents than your competitors and try to post them before they post it on Instagram.

3. Understand your target audience

You need to analyze when your followers prefer to scroll their feed and accordingly you can decide the best time to get your Instagram posts, reels and stores live.

It will also help you to decide when you need to target your audience.

4. Optimize your contents, if needed

You should always seek optimization (if required) in your posts you already published on Instagram.

Focusing on the quality of your contents and knowing what is trending will help you maximize your reach.

5. Believe in Consistency

Don’t just give up if your one or two posts are not getting attentions. When you think to build a brand you have to be consistent enough.

Better, you should focus on why your posts are not performing well and what kind of optimization you can make.

Instagram Official Website

If you have trouble in using Instagram or Instagram Business then you may seek assistance at its official website.

Instagram Help: https://help.instagram.com/

Instagram Business: https://help.instagram.com/help/instagram/1554245014870700/

Instagram official website: https://www.instagram.com/

FAQs

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